A1Apps
Product Designer | Sep 2024 – Present
Multi-category mobile application development company
Gurugram
Mobile Application
$3K+
30+
Challenge
A1 Apps aimed to scale its product suite across Android, iOS, and web, facing issues in user retention, low conversion rates, and inconsistent design language across platforms. There was a need to streamline UX flows, unify visual consistency, and optimize monetization.
Results
The design work led to measurable business impact: increased monetization, enhanced engagement, reduced churn, and consistent multi-platform user experience. It also set a scalable design foundation for future products.
36%
Improved onboarding process
20%
Increase in user retention
2M+
organic installs
My Role
As the sole Product Designer, I worked across 6+ digital products to improve product usability, boost revenue metrics, and lead end-to-end design—from ideation to developer handoff. I collaborated closely with cross-functional teams including product managers, developers, and marketing.
Key Contributions
Conversion & Revenue Boost
Designed A/B test variations for pricing pages and subscription funnels, resulting in a 2× increase in conversion and 60% revenue growth.Onboarding & Retention
Redesigned the onboarding experience using behavioral insights, boosting first-time user engagement by 20% and increasing traffic by 36%.Core App Experience
Improved design consistency and simplified navigation across the core app, leading to a 28% increase in CTR and a 20% boost in user retention.Design System & UI Consistency
Created reusable UI components to establish a unified design language across multiple apps, enabling scalable design efforts and efficient dev handoffs.Visual Communication for ASO
Developed high-converting app store creatives and visuals that helped generate over 2M+ organic installs and a 20% increase in app store conversion rate.
Conclusion
By applying strategic design thinking and iterative experimentation, I helped A1 Apps significantly improve product adoption, monetization, and retention. The impact was measurable—boosting revenue, increasing conversions, and setting a solid design system foundation for multiple products. This project reinforced my ability to drive business outcomes through thoughtful, user-centric product design.