Loomerang
UX Consultant | May 2024 – Aug 2024 (Part-time)
A creative-first e-commerce platform for custom clothing
Ottawa, Ontario, Canada
E-commerce
Challenge
Loomerang needed a seamless product experience for artists and designers to create, list, and sell custom apparel. The platform lacked a structured UX foundation and needed creative tools that didn’t overwhelm users.
Results
Enabled a creative e-commerce platform that empowers designers to monetize their art effortlessly. Accelerated dev handoff and created scalable design assets.
Process
I led the UX strategy and execution, from early product definition to high-fidelity prototyping. I collaborated closely with stakeholders to align design with business goals.
Key Contributions
End-to-End Experience
Designed the full flow for creator tools, storefront setup, transactions, and user management.Rapid Prototyping
Created 20+ wireframes and 10 hi-fi prototypes, reducing feedback loops and development time by 25%.Feature Design
Crafted intuitive tools for uploading, customizing, and managing apparel products.Cross-Team Documentation
Delivered detailed design documentation to align design, dev, and marketing teams.
Conclusion
At Loomerang, I designed for both creativity and usability—bridging the gap between artistic freedom and e-commerce workflows. My UX-led approach empowered creators and accelerated the platform’s launch readiness. The project highlighted my ability to lead strategic design with business alignment in fast-paced, remote environments.